1. Introduction

Welcome to Apna Bazzar ("we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.apnabazzar.eu (the "Site") and use our services. It also outlines your rights regarding your personal data. Apna Bazzar operates under the applicable data protection laws, including the General Data Protection Regulation (GDPR).

2. Data Controller

The data controller responsible for your personal data is:
Blue River Foods GMBH
Erlenstraße 36, 90441 Nürnberg
Registration Number : HRB 43515
hello@apnabazzar.eu

3. Information We Collect

We collect the following types of information:


  • Information You Provide Directly:
    • Account Information: When you create an account, we collect your name, email address, password, phone number, and billing/shipping address.
    • Order Information: Information related to your orders, including the items you purchase, delivery address, payment information (credit card details are processed securely by our payment gateway and not stored by us), and order history.
    • Communications: Information you provide when you contact us for support, inquiries, or feedback, including email correspondence and chat logs.
    • Reviews and Ratings: If you choose to submit reviews or ratings for products, your comments and ratings will be publicly visible on the Site.
    • Marketing Preferences: Your preferences for receiving marketing communications from us.

  • Information We Collect Automatically:
    • Log Data: We automatically collect certain information when you visit our Site, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits.
    • Cookies and Similar Technologies: We use cookies, web beacons, and other similar technologies to collect information about your browsing activity on our Site. This helps us personalize your experience, analyze website traffic, and improve our services. (See our Cookie Policy below for more details.)
    • Device Information: We may collect information about the device you use to access our Site, including the device model, operating system, and unique device identifiers.

4. How We Use Your Information

We use your information for the following purposes:

  • To Provide and Improve Our Services:
    • Processing and fulfilling your orders.
    • Managing your account.
    • Providing customer support.
    • Personalizing your experience on the Site.
    • Improving our website, products, and services.

  • To Communicate with You:
    • Sending order confirmations, shipping updates, and delivery notifications.
    • Responding to your inquiries and requests.
    • Sending marketing communications (if you have opted in).
    • Providing important notices and updates about our services.

  • To Ensure Security and Prevent Fraud:
    • Protecting our Site and users from fraud, abuse, and unauthorized access.
    • Monitoring and investigating suspicious activity.
  • To Comply with Legal Obligations:
    • Complying with applicable laws, regulations, and legal processes.

  • Analyzing Data:
    • Analyzing usage patterns.
    • Understanding customer preferences.
    • Improving marketing efforts.

5. Legal Basis for Processing

We process your personal data based on the following legal bases:


  • Contractual Necessity: Processing is necessary to fulfill our contractual obligations to you (e.g., processing your order).
  • Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, and marketing our products (provided these interests are not overridden by your rights).
  • Consent: We rely on your consent for certain processing activities, such as sending you marketing communications. You have the right to withdraw your consent at any time.
  • Legal Obligations: Processing is necessary for compliance with our legal obligations.

6. Data Sharing and Disclosure

We may share your information with the following categories of recipients:


  • Service Providers: We share information with third-party service providers who assist us with various aspects of our business, such as payment processing, shipping, website hosting, data analytics, email marketing, and customer support. These providers are contractually obligated to protect your information and only use it for the purposes we specify.
  • Delivery Partners: We share your delivery address and contact information with our delivery partners to facilitate the delivery of your orders.
  • Business Partners: We may share information with business partners who offer products or services that may be of interest to you (but we will only do so with your consent).
  • Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

7. International Data Transfers

Your information may be transferred to and processed in countries outside of the European Economic Area (EEA). We will take appropriate safeguards to ensure that your information is protected in accordance with this Privacy Policy and applicable data protection laws, including:

  • Standard Contractual Clauses: We may use Standard Contractual Clauses approved by the European Commission to ensure adequate data protection for transfers to countries outside the EEA.
  • Other Appropriate Safeguards: We may rely on other legally recognized mechanisms for international data transfers.

8. Data Security

We have implemented appropriate technical and organizational measures to protect your information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

  • Encryption: We use encryption to protect sensitive information, such as payment details, during transmission.
  • Firewalls: We use firewalls to protect our systems from unauthorized access.
  • Access Controls: We restrict access to your information to authorized personnel only.
  • Regular Security Assessments: We conduct regular security assessments to identify and address potential vulnerabilities.

However, please remember that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Account Information: We retain your account information as long as your account is active.
  • Order Information: We retain your order information for [Number] years for accounting and legal purposes.
  • Marketing Preferences: We retain your marketing preferences until you unsubscribe.

10. Your Rights

You have the following rights regarding your personal data:

  • Right to Access: You have the right to access the personal data we hold about you.
  • Right to Rectification: You have the right to have inaccurate or incomplete personal data corrected.
  • Right to Erasure (Right to be Forgotten): You have the right to have your personal data erased under certain circumstances.
  • Right to Restriction of Processing: You have the right to restrict the processing of your personal data under certain circumstances.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
  • Right to Object: You have the right to object to the processing of your personal data under certain circumstances, including for direct marketing purposes.
  • Right to Withdraw Consent: If we rely on your consent to process your personal data, you have the right to withdraw your consent at any time.

To exercise your rights, please contact us at hello@apnabazzar.eu . We will respond to your request within 2-3 days, in accordance with applicable law.

11. Cookie Policy

We use cookies and similar technologies to collect information about your browsing activity on our Site.

  • What are Cookies? Cookies are small text files that are stored on your device when you visit a website.
  • How We Use Cookies: We use cookies for the following purposes:
    • Essential Cookies: These cookies are necessary for the Site to function properly (e.g., remembering your login details).
    • Performance Cookies: These cookies help us understand how visitors use our Site (e.g., which pages are most popular).
    • Functional Cookies: These cookies allow us to personalize your experience (e.g., remembering your language preferences).
    • Targeting/Advertising Cookies: These cookies are used to show you relevant advertisements (but only if you have consented to marketing cookies).
  • Third-Party Cookies: We may use third-party cookies from service providers such as Google Analytics.
  • Managing Cookies: You can control cookies through your browser settings. You can choose to block all cookies or only certain types of cookies. Please note that blocking cookies may affect the functionality of the Site.
You need to provide more detailed information for the cookies you use, including name, purpose, and expiry. You might also need a cookie banner solution where users are given options and explicitly consent to certain cookies.

12. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete the information.

13. Links to Other Websites

Our Site may contain links to other websites that are not owned or controlled by us. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any websites you visit.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Effective Date" at the top of the policy. We encourage you to review this Privacy Policy periodically. Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

15. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: hello@apnabazzar.eu